For internal linking, which anchor text is recommended to use?

For internal linking, which anchor text is recommended to use?

• A. Use the destination page's URL as anchor text.
• B. Avoid using anchor text altogether.
• C. Use anchor text that matches a keyword on the destination page.
• D. Keep anchor text identical to the page title.

Answer: (C)

Anchor text should clearly describe the destination page and align with its content by using a keyword that appears on that page. This helps readers understand what they’ll find when they click and signals to search engines the topic of the linked page, reinforcing relevance across the site. Using the destination page’s URL as anchor text is unhelpful because it’s not descriptive or user-friendly. Omitting anchor text entirely removes context from the link, making navigation and SEO harder. While matching the page title can work in some cases, a keyword that accurately reflects the destination page’s topic provides a more precise and consistent signal for internal linking.

Anchor text should clearly describe the destination page and align with its content by using a keyword that appears on that page. This helps readers understand what they’ll find when they click and signals to search engines the topic of the linked page, reinforcing relevance across the site. Using the destination page’s URL as anchor text is unhelpful because it’s not descriptive or user-friendly. Omitting anchor text entirely removes context from the link, making navigation and SEO harder. While matching the page title can work in some cases, a keyword that accurately reflects the destination page’s topic provides a more precise and consistent signal for internal linking.