In a Social Site Audit, which tag is associated with social metadata?

In a Social Site Audit, which tag is associated with social metadata?

• A. Meta keywords tag
• B. Twitter card tags
• C. Open Graph protocol metadata
• D. Facebook open graph tags

Answer: (D)

Social metadata is what controls how a page looks when it’s shared on social networks. The Facebook Open Graph tags are the concrete meta tags that Facebook reads to build rich previews—title, description, image, and URL—by implementing the Open Graph protocol. In the context of a Social Site Audit, these tags are the primary ones you audit to ensure proper presentation on Facebook. While the Open Graph protocol is the general standard, the specific tags used by Facebook to render social shares are the Facebook Open Graph tags, which is why they’re the best fit for this question.

Social metadata is what controls how a page looks when it’s shared on social networks. The Facebook Open Graph tags are the concrete meta tags that Facebook reads to build rich previews—title, description, image, and URL—by implementing the Open Graph protocol. In the context of a Social Site Audit, these tags are the primary ones you audit to ensure proper presentation on Facebook. While the Open Graph protocol is the general standard, the specific tags used by Facebook to render social shares are the Facebook Open Graph tags, which is why they’re the best fit for this question.