Which statement about informational search intent is true?

Which statement about informational search intent is true?

• A. It describes users who want general information about a topic.
• B. It describes users who intend to make a purchase immediately
• C. It describes users who want to navigate to a specific site
• D. It describes users who compare products before buying

Answer: (A)

Informational search intent is about seeking knowledge, explanations, or how-to guidance rather than taking action to buy or to reach a specific site. The statement describing users who want general information about a topic best fits this, because it signals a learning goal rather than a purchase or navigation goal. The other scenarios illustrate different intents: wanting to buy immediately reflects transactional intent; wanting to reach a specific site is navigational; and comparing products before buying signals commercial or shopping intent.

Informational search intent is about seeking knowledge, explanations, or how-to guidance rather than taking action to buy or to reach a specific site. The statement describing users who want general information about a topic best fits this, because it signals a learning goal rather than a purchase or navigation goal. The other scenarios illustrate different intents: wanting to buy immediately reflects transactional intent; wanting to reach a specific site is navigational; and comparing products before buying signals commercial or shopping intent.